You can buy a logo for as little as $4 on the
Internet.
You wouldn't want to, but you could.
With logo prices, as most things, you get what you pay for. What do you get for $4? A logo that is not in print-ready format and that is resold to many companies. Yes, we know!
Think of the trademark issues that will cause a couple of years
down the line!
Look, $4 isn't much to risk, but if you use a $4 logo a couple of years, you build brand recognition worth thousands - perhaps even millions. Now imagine having to start that process from scratch 15 years down the line because someone else registered your logo as a trademark. It just isn't worth the couple of bucks that $4 logo will save you.
Everyone and his mother can design a logo.
You can literally get an "online logo design firm" that
is run by a teenager from her bedroom. Sure she might be talented,
but designing a business logo that looks good in print and on
the web and that captures the imagination of the target audience
takes more than talent. It takes experience and a good understanding
of the science of selling.
When you shop around for logos, don't look
only at the price. Look at examples of their work. Ask for the
contact details of previous clients and fire off a couple of emails
to those folks. It'll save you a pile of money in the long run.
If they have few or no examples, or if they are unwilling to give
out contact details of previous clients, move on.
By the way, our logo examples are here.
