For this IT logo the Biz-Logo team created a very clean variation of the tried and tested "globe and swoosh" theme. The problem with something like the globe and swoosh combo is of course that it's been done to death. Even so it remains a very popular theme for IT logos, so it is essential that something as popular as this be done in a unique way. A logo that blends in is, as a rule, no good from a marketing point of view.